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The Importance of Blogging

When working with all kinds of businesses, from B2C all the way through to the third sector, I am shocked at how many marketing teams...

Making TikTok Work for Charities

TikTok has become the most used website in the world, taking over Google's seemingly infinite reign; isn't it time your charity started...

Do I Need Marketing or Communications?

I spoke to a potential client this week who got me thinking; do many organisations know if they need marketing or communications? You...

Spotlight On Pinterest

I have ignored Pinterest as a digital marketer for years - how wrong was I? Pinterest is a vital tool for every business.

Digital Marketing in the Third Sector

It's not until you start working in the third sector that you realise just how different it is to either consumer or corporate marketing....

How To Write A PR Crisis Plan

It seems these days a PR crisis is never too far away. Follow these easy steps to establish your best practice in case of emergency

The Love Island Effect

Like most, I am an avid Love Island watcher, but as a marketer, I can't help notice the obvious product placements throughout the villa...

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