Ambassadors are something most charities either have or wish to have, but have you ever stopped to ask yourself why?

Will Threads be the rival Twitter has needed since Elon Musk's takeover? The general consensus is yes.

I've said it before and I'll say it again, your charity does not need to be on EVERY social media platform, in fact, smaller teams might...

If you're not familiar with BeReal, you can be excused. The app has burst onto the scene this year and has become phenomenally popular...

When working with all kinds of businesses, from B2C all the way through to the third sector, I am shocked at how many marketing teams...

TikTok has become the most used website in the world, taking over Google's seemingly infinite reign; isn't it time your charity started...

After working with a number of charities I've discovered that digital marketing is often at the bottom of the to-do list, but you can't...

I spoke to a potential client this week who got me thinking; do many organisations know if they need marketing or communications? You...

I have ignored Pinterest as a digital marketer for years - how wrong was I? Pinterest is a vital tool for every business.

It's not until you start working in the third sector that you realise just how different it is to either consumer or corporate marketing....

I don't think any of us could have predicted that 2020 would have looked this way!

There are a few ways you can use this algorithm to your advantage, especially in the short term.

Not every social media platform will work for your brand. From Facebook to TikTok, this can be a difficult choice.

It seems these days a PR crisis is never too far away. Follow these easy steps to establish your best practice in case of emergency

Like most, I am an avid Love Island watcher, but as a marketer, I can't help notice the obvious product placements throughout the villa...

To celebrate my 23rd birthday on Thursday, I wanted to share a selection of tips I have learnt during my career!

I hate to break it to you that influencer marketing is so much harder than many business owner - make yourself slip up free!

As soon as I heard about the changes Instagram are trailing in regards to the hiding of likes, but in my panicking, I had an epiphany.