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Emily Ware
Jan 303 min read
What Benefits Do Ambassadors Add To A Charity?
Ambassadors are something most charities either have or wish to have, but have you ever stopped to ask yourself why?
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Emily Ware
Jul 6, 20233 min read
What is Threads? The New Rival to Twitter
Will Threads be the rival Twitter has needed since Elon Musk's takeover? The general consensus is yes.
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Emily Ware
May 2, 20236 min read
Which Social Media Is Best For Charities?
I've said it before and I'll say it again, your charity does not need to be on EVERY social media platform, in fact, smaller teams might...
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Emily Ware
Sep 20, 20223 min read
What Is BeReal And Should You Be Using It?
If you're not familiar with BeReal, you can be excused. The app has burst onto the scene this year and has become phenomenally popular...
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Emily Ware
Mar 16, 20223 min read
The Importance of Blogging
When working with all kinds of businesses, from B2C all the way through to the third sector, I am shocked at how many marketing teams...
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Emily Ware
Jan 10, 20223 min read
Making TikTok Work for Charities
TikTok has become the most used website in the world, taking over Google's seemingly infinite reign; isn't it time your charity started...
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Emily Ware
Aug 17, 20213 min read
Digital Marketing Tools Often Forgotten By The Third Sector
After working with a number of charities I've discovered that digital marketing is often at the bottom of the to-do list, but you can't...
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Emily Ware
Jul 15, 20212 min read
Do I Need Marketing or Communications?
I spoke to a potential client this week who got me thinking; do many organisations know if they need marketing or communications? You...
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Emily Ware
Mar 17, 20214 min read
Spotlight On Pinterest
I have ignored Pinterest as a digital marketer for years - how wrong was I? Pinterest is a vital tool for every business.
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Emily Ware
Jan 21, 20213 min read
Digital Marketing in the Third Sector
It's not until you start working in the third sector that you realise just how different it is to either consumer or corporate marketing....
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Emily Ware
Sep 10, 20203 min read
Digital Marketing Lessons From Lockdown
I don't think any of us could have predicted that 2020 would have looked this way!
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Emily Ware
Apr 1, 20203 min read
How To Beat The Instagram Algorithm
There are a few ways you can use this algorithm to your advantage, especially in the short term.
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Emily Ware
Nov 4, 20195 min read
Which Social Media Platforms Should I Be Using - A Guide
Not every social media platform will work for your brand. From Facebook to TikTok, this can be a difficult choice.
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Emily Ware
Sep 25, 20195 min read
How To Write A PR Crisis Plan
It seems these days a PR crisis is never too far away. Follow these easy steps to establish your best practice in case of emergency
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Emily Ware
Jul 8, 20192 min read
The Love Island Effect
Like most, I am an avid Love Island watcher, but as a marketer, I can't help notice the obvious product placements throughout the villa...
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Emily Ware
Jun 3, 20192 min read
23 Digital Marketing Tips for Beginners
To celebrate my 23rd birthday on Thursday, I wanted to share a selection of tips I have learnt during my career!
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Emily Ware
May 14, 20194 min read
Why Your Influencer Campaigns are Underperforming
I hate to break it to you that influencer marketing is so much harder than many business owner - make yourself slip up free!
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Emily Ware
May 7, 20192 min read
Instagram Likes: A New Frontier Is Here
As soon as I heard about the changes Instagram are trailing in regards to the hiding of likes, but in my panicking, I had an epiphany.
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